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‘Click for a Cause’ campaign benefits local charities


In April, RoyalStar Assurance (RSA) launched its Click for A Cause Campaign for the second year in a row.  The online, interactive campaign branded by the company’s advertising and design firm, AdWorks, was once again very well received with final vote tallies exceeding previous levels.

The RoyalStar Assurance-sponsored initiative was introduced last year with much fanfare and wrapped-up in December 2010, with donation presentations to the three charities with the most votes – Hands For Hunger, the Bahamas National Trust and the Ranfurly Home. RSA also presented three lucky persons, who each made donations to the various charities during the course of the promotion, with $250, $500 and $1,000 Visa gift cards respectively.

This year, the public was again invited to vote for the charity of their choice from a list that included Abilities Unlimited, the AIDS Foundation of The Bahamas, the Bahamas Conference Women’s Missionary Society, BASRA (Bahamas Air, Sea & Rescue Association), BHumane (Humane Society of The Bahamas), the Persis Rodgers Home for the Aged, Sister Sister, the Bahamas Red Cross, the Scout Association of The Bahamas, Project Read and Ride For Hope.  Voters were welcome to add and vote for charities not listed.

At the conclusion of this year’s spring campaign, the Bahamas Conference Women’s Missionary Society, BHumane and Sister Sister emerged as winners. Each organization received a donation from RoyalStar Assurance, premier insurance provider throughout The Bahamas, Cayman and Turks & Caicos.

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