URCA introduces rebranded, rebuilt and redesigned website
The Utilities Regulation and Competition Authority (URCA) has launched its brand new website – one that executives promise is more user-friendly and gives a greater representation of the company’s mandate to “improve lives through effective utilities regulation” as the company continues to expand.
Speaking at a recent media briefing, URCA’s CEO Stephen Bereaux explained that the decision to launch the new URCA website www.urcabahamas.bs on October 31 was a crucial one.
“Feedback that we have received over the last four years from licensees, consumers, the public and our own internal team members indicated that our previous website really wasn’t up to the challenge of living up to the organization’s mandate,” he said.
“We became acutely aware at URCA of the need to address the user experience on our old site and to address the deficiencies. While fixing the old website was one approach, we decided to take a fresh start approach to our website to make sure that it met our objectives.”
Alexis Burrows, corporate and consumer relations officer with responsibility for the day-to-day maintenance of the website, acknowledged that bringing the website together was no easy task, but at the end of the day consumer satisfaction and a user-friendly experience were key elements.
“I think the core change was to take something that we had heard significant complaints about, with regard to the ability to find documents on the website, and make that process smoother.”
“We feel that we are well on our way to achieving our goals of delivering an experience that users will find attractive, engaging and easy to navigate. We recognize that the work does not end here, as we will continue to look for ways to build on this new design, integrate new relevant functionality and make continuous improvements to the website in the future.”
URCA is the independent regulatory authority with responsibility for the electronic communications sector and the electricity sector in The Bahamas. For information, contact URCA at 242-393-0234, visit the www.urcabahamas.bs, or connect on Facebook at URCA Bahamas.