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Tru Tru Bahamian Festival expanded

Responding to increased demand for the annual Tru Tru Bahamian Festival, the event’s coordinators have decided to make this year’s event a two-day festival, with the expectation that it will be “much more attended” than last year.

Speaking at a press conference yesterday, Bahamas Hotel and Tourism Association (BHTA) President Carlton Russell told reporters that, over time, the festival could become a “sold-out” event.

“Festivals of this nature take approximately 10 years to build. We want to ensure that it promotes a sense of culture,” said Russell.

The festival will be held at John Watling’s Distillery and feature over 70 local vendors, including 20 food vendors, on February 3 and 4.

“The first year we attracted a little short of 1,000 people. We were just getting our feet wet and trying to understand the festival side of the business. The second year grew enormously; we were able to attract somewhere around 4,500 guests,” Russell explained.

“This year, we have had the request to do a two-day event from our sponsors and patrons.

“We will see how it goes.”

Russell asserted the need to reduce the leakage of tourism industry revenues, noting that festivals such as his could play a role.

“If we can make it a target to get somewhere between 65 percent, that means job creation, SME development, more talent being brought to the table and more training and education,” he said.

The event will take place from 10 a.m. to 8 p.m. on Saturday and from 10 a.m. to 6 p.m. on Sunday.

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