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Let’s Get Social workshop provides social media best practices to small business owners

Bahamian businesses and entrepreneurs learned yesterday firsthand how to manage their social media for economic success in a modern Bahamas. A distinguished panel of Bahamian and international experts shared social media best practices to empower and engage participants.

Valdez K. Russell, principal of VKR Insights, noted, “Participants embraced an interactive learning environment, that allowed them the opportunity to refresh, rethink and reimagine how social media is a necessary tool to grow their business locally, for global impact.”

The modern and innovative workshop environment created by The Movi Group afforded participants an ideal learning community. Presenters highlighted relevant topics around content development, storytelling, authenticity, knowing your audience and utilizing social media analytics.

“Knowing your audience helps you to develop and deliver targeted content that connects individuals with your brand in meaningful ways,” said Jacqueline Haarsma, vice president of FleishmanHillard HighRoad. “Engagement matters. Focus on converting likes, shares and comments into positive customer experiences by creating champions for your brand.”

Real-time polling and sharing through the event hashtag #getsocial242 allowed participants significant opportunities to effectively employ the insights gained throughout the workshop. Dominique Smith, front desk supervisor of Pelican Bay Hotel in Freeport, who travelled to attend the event, said, “I learned a lot from it, and it was more than I expected. I better understand the importance of using analytics and using video on social media to visually connect with customers.”

The ease of doing business in Freeport, Grand Bahama was highlighted by Derek Newbold, senior business manager of the Grand Bahama Port Authority and Port Group of Companies Ltd. Burton Wallace, president of The Movi Group, showcased innovative tools that are locally available to enrich social media content.

More than 100 participants had an overwhelmingly positive response, as they embraced social media best practices in their roles as contributors in the economic sustainability of The Bahamas. Leaders from financial institutions, professional services, government and non-government organizations were in attendance at the dynamic experience.

Tanya McCartney, CEO of the Bahamas Financial Services Board, concluded, “The event challenged participants to leverage the knowledge gained to engage, connect and inspire their audience through social media.”

Participants have already expressed interest in attending more events of this nature. VKR Insights hopes to host a similar event on Grand Bahama in the near future.



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