Oswell: Atlantis generating strong occupancy, booking numbers
Atlantis’ President and Managing Director Audrey Oswell told Guardian Business that while the resort’s first quarter results have surpassed 2017 and have been “thrilling”, the extended forecast for the property, which extends into 2019, is even more encouraging.
Oswell, who spoke following an official opening of one of Atlantis’ newest restaurants, Fish by Jose Andres, said all of the resort’s occupancy results and booking results have far exceed 2017, when The Bahamas as a whole saw a slump in tourism arrivals.
This year has been a boon for tourism in general already and Atlantis is reaping those rewards as well.
Oswell said a lot of attention is being paid to The Bahamas at the moment and Atlantis has been capitalizing on that by introducing its new Bahamian-focused campaign that embraces more Bahamian food, culture and music than the resort has been known for in the past.
It launched this new campaign last year as mega resort Baha Mar came on stream.
Oswell said Atlantis has embraced the competition that has come along with Baha Mar and used it to work harder, smarter and to think outside of the box.
She explained that Atlantis’ staff members have never been more engaged than since the reimagining of an Atlantis focused more on Bahamian culture.
She commended Chef Andres for opening his restaurant and taking fresh fish and ingredients and putting his twist on it, to get guests engaged in Bahamian food.
At the grand opening, Andres’ team, which Oswell said is 99 percent Bahamian, served up his versions of shrimp and grits, tropical conch salad and used lionfish as a raw appetizer.
Oswell said since the soft opening of Fish, the restaurant has gotten rave reviews from guests.
“They are excited to be back to their home place with something new, and one that really embraces Bahamian culture and cuisine,” she said.
Oswell said she is certain the new Bahamian experience has helped to turn the tide of the resort and attracted people who had not given Atlantis a chance before. She said the culture, the food and the understanding of how Bahamians live has given guests a new, authentic experience.
And she said with plans for renovations of the Reef and Royal Towers, and restaurant renovations and additions in the works for later this year, Atlantis will continue to improve.
She said while it was great for Atlantis to be a monopoly in the past, competition will help to prove that “there is room for all of us”.
Education: Florida International University, BS in Journalism
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