DQ’s Miracle Treat Day raises $10,500 for children with hearing impairment
DQ’s Miracle Treat Day netted $10,500 for hearing impaired children, proceeds from its fifth Miracle Treat Day during which DQ donated $2 from every blizzard treat sold to support children in need.
It was the second most successful Miracle Treat Day in the franchise’s history.
Since 2014, DQ’s Miracle Treat Day has raised more than $50,000, helping to create miracles for children with cancer, diabetes, autism and Down syndrome. This year the initiative benefited hearing impaired children through a donation to The Red Cross Centre for Deaf Children.
“The students, their parents, the faculty and I were all so excited when we found out that we would be this year’s Miracle Treat Day recipients,” said Sonja Rolle, principal of the Red Cross Centre for Deaf Children. “Getting hearing aids for our students will tremendously improve the quality of learning in the classroom.”
The Red Cross Centre for Deaf Children was established in 1964. Its mandate is to provide a solid education for hearing-impaired children in The Bahamas. More than 40 percent of students at the Centre are in need of hearing aids; however the high cost of the device makes it challenging for many families to provide this solution for their children once a diagnosis is made.
“The cost to provide a hearing aid for a child is approximately $1,000 per ear. Some can be significantly higher, up to $3,000 per hearing aid, depending upon the sophistication of the product,” said Dr. Deborah Mackey-Nubirth, the Centre’s audiologist.
“Miracle Treat Day is a labor of love for us and each year we aim to build strong relationships with the non-profits we partner with, enhancing their ability to continue their important work in society,” said DQ’s Derek Osborne. “Our efforts would be fruitless without the support of corporate Bahamas and the public who consistently open their hearts and support these worthy causes on Miracle Treat Day. We look forward to continuing this initiative and growing it for many years to come.”
DQ will host the sixth annual Miracle Treat Day Bahamas in summer 2019. Organizations wishing to pledge their support in advance may visit www.miracletreatday242.com or email DQ242MTD@gmail.com.