Saturday, May 30, 2020

Why train?

I have been a corporate trainer for over 20 years and while I see the benefits of doing training in organizations, it still can be a hard sell to get buy in and to have it done right. How does a company and its team benefit from an effective training and development program?

Here are the top three reasons I would like to share.

Improved efficiency

When people are properly trained they do their jobs better. They understand the intricacies of the tasks they are required to perform, the processes and procedures they should follow, along with the use of the equipment and supplies needed to execute their tasks. Employees also get to make the connection between what they do and how it impacts the company overall. With training, it increases the speed and accuracy employees are able to complete their work also, thereby improving customer satisfaction, service and response time.

Greater confidence and self-esteem

Scott Rabideau noted in his paper on the effects of achievement motivation on behavior: “Motivation can be defined as the driving force behind all the actions of an individual.” There is a direct correlation between achievement, motivation and behavior. When people accomplish a goal, it makes them feel good about themselves and their abilities. In fact, their self-worth also increases. This can happen during the training process as they have that ‘ah-ha’ moment when they ‘get it’. It also happens after training when they get opportunities to apply what they learn and it improves their productivity and efficiency. One of the challenges that I have found over the years is getting people into training in the first place. Many struggle with negative childhood experiences in the classroom that deters them from wanting to be in a class again. That may be from shaming by teachers that result in a fear of public speaking, asking questions, taking tests, and generally just being in an environment where those bad memories are relived. It is important that professional trainers understand the dynamics of adult learning and create a comfortable learning environment that affirms the learner and promotes their confidence.

Retention and loyalty

Another benefit of training is that employees appreciate the investment a company makes in their growth and development. Contrary to popular belief, people generally want to learn and advance. Those that don’t can be masking underlying fears about learning, have tapped out mentally from their work or even career, or just don’t have an interest in doing more than they are already. Those that are passionate about their personal and professional development should be encouraged to participate in training. These people will be the top performers and ideal candidates for mentorship, leadership, and succession. They also see the company as one that takes an interest in their team in more meaningful ways, rather than being one that is a revolving door for talent or only interested in the bottom line.

Training if done properly can be a beautiful thing in an organization. Training is not a one time, once a year experience that is expected to last a lifetime. Training is not just a motivational talk intended to hype people up temporarily and expect long term results. Training refreshes an organization by bringing new ideas and energy through inspired and skilled employees. Once companies understand how training should be done and commit to doing it properly, they will reap the rewards.


  • Simmone L. Bowe, MSc, SPHRi, is a seasoned human resource and organization development consultant & trainer, speaker, author, mentor, and activist who focuses on helping business owners, leaders and professionals diagnose their people and performance problems and implement strategic solutions. For comments, queries and bookings, email


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