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Entrepreneurs: Public speaking skills can improve your bottom line

Public speaking is not just for those who want to speak for a living. If you are the owner of a business, enhancing your public speaking skills can help to bring in more revenue.

Developing your ability to speak in front of groups will aid you in organizing your thoughts, which can improve your effectiveness when speaking to your staff and service providers. The ability to be clear, concise and assertive will save you time, miscommunication errors and in some cases money.

Practicing public speaking can help to sharpen your leadership skills. Learning to inspire an audience can certainly translate into inspiring your team to perform at high levels, persuade an investor to finance your business or influence a prospect to become a client.

The act of writing a speech forces you to think about your audience and what is important to them while determining how you can help them to understand the point you seek to make. This skill is transferable whether you are sharing your vision with your team, seeking a partnership agreement or closing a deal.

The art of public speaking includes poise, the best use of your voice and body language. These elements can strengthen your personal presence and power to influence.

Intentional work on your presentation skills will help you to expand your vocabulary, use better word choices and become more articulate.

Working on these skills in a group can provide you with feedback and a better understanding of how you come across to others. This can provide the opportunity to tweak, adjust and become better.

This is how you build your self-confidence, become less self-conscious and more empowered to deliver your message. There is a lot of personal satisfaction in knowing you can effectively deliver a talk, and practice brings improvement.

Leveling up your communication skills can help you to leverage the many opportunities entrepreneurs can use to share their brand with various companies, civic organizations and at corporate events. Of course, social media also offers platforms to expose your business and brand through recorded and live videos.

Feeling that you can confidently represent in front of an audience will help you to put yourself and your brand out there. Entrepreneurs of various products and services have created small empires by becoming the brand and spokesperson for what they are selling.

Entrepreneurs who speak can build the know-like-trust factor with their audiences. It is amazing how much more you can sell when people feel they know you, like you and trust you. This can work for any type business, from landscaping to mechanic work, restaurant to chiropractor.

Any entrepreneur can present themselves as an expert in their field by providing the public with great information, and sharpening your public speaking skills will give you the confidence to do that.

If you would like to get expert coaching to improve your public speaking skills, email me for details on my upcoming 4-week session.

• Kim Welcome is the CEO and founder of Influential Voice. She assists businesses and professionals to develop deliberate, skillful, polished communication skills to increase their impact and influence. Her clients range from the country’s largest and most prestigious employers to public figures and individual professionals. Feel free to contact at

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