The Bahamas heavily promoted at World Travel Market in London
LONDON, England: The Bahamas was strongly promoted at this year’s World Travel Market (WTM), held annually at the ExCel convention center in East London.
Top executives from the Ministry of Tourism and Aviation attended the travel show, along with 24 tourism stakeholder representatives from Nassau, Eleuthera/Harbour Island and Exuma.
Director General of Tourism Joy Jibrilu, Tourism Deputy Director General Ellison ‘Tommy’ Thompson and other executives participated in a number of high-level meetings and workshops with airline partners, travel agents, tour operators and media to promote the ease of traveling to The Bahamas and the increased number of developments throughout the destination.
Additionally, a number of taxis around London were wrapped with Bahamas advertisements to keep the destination in the forefront of the minds of potential travelers.
At the epicenter of the event, The Bahamas was well-displayed with vibrant colors, video materials and plush Androsia table cloths.
Jibrilu said the aim of The Bahamas’ participation in the World Travel Market is to increase traffic from Europe.
“The European traveler is the traveler that every destination wants. They are the travelers who don’t just come for a week. They stay for months and they travel throughout our destination, looking for memorable experiences. And so we are competing heavily with the world for their business,” she said.
“Tourism is the cornerstone of our economy and we have to cement our position as a leader in tourism and display that to economies like Latin America, the Middle East and Europe.”
According to its website, World Travel Market London is the leading global event for the travel industry to meet industry professionals and conduct business deals.
Through its industry networks and unrivalled global reach, WTM London creates personal and business opportunities, providing customers with quality contacts, content and communities.
The event boasts exhibitors from 183 countries, and more than 75,500 trade visitors.
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