Expedia: 70% increase in mobile bookings to New Providence
There has been a 30 percent increase in bookings to the Family Islands using mobile phones and a 70 percent increase to New Providence, the Expedia Group reports.
According to data from the global travel company, those increases represent third quarter, year-on-year, U.S. traveler numbers.
Expedia’s data also reveals that the fastest growing feeder markets that booked packages to The Bahamas in the third quarter were the U.S., Mexico, Brazil, Canada and Spain.
Expedia further revealed that more than half of those booking packages to The Bahamas opted to stay at four-star hotels, staying an average of four days. The average booking window was 40 days.
“Mobile is playing a big part in our economic landscape and is expected to generate five percent of GDP (gross domestic product), or $4.6 trillion, by 2022, up from 2017, where mobile technologies and services generated 4.5 percent of GDP globally, a contribution that amounted to $3.6 trillion,” Expedia noted.
“Expedia Group has seen more than 250 million cumulative app downloads as of the end of 2017, up 40 percent from the previous year, reaching significantly more users than the typical hotel brand with less than 15 million downloads.”
Expedia said hoteliers should take advantage of mobile deals, as its data shows that seven in 10 mobile bookings come from deals.
Education: Florida International University, BS in Journalism
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