Popular flight, hotel and rental car booking website Kayak named The Bahamas as one of its top five destinations to visit in 2019, according to a release from the Ministry of Tourism (MOT).
Bookings to The Bahamas on Kayak’s site, according to the release, have increased by 45 percent over the last year. While round-trip flights to The Bahamas can be “pricey” at about $400 to $500, tourists are still favoring the destination.
“Those sugar-sand beaches, crystal blue waters and activities like snorkeling and deep-sea fishing have long made The Bahamas a hot spot for tourists,” Kayak notes in the release.
“It’s trending once again as the Caribbean recovers from a rough tourist season.”
The Bahamas had an overall boom year in tourism last year, with the MOT reporting an 18 percent increase in stopover visitors from January to October 2018.
According to the release, another popular flight, hotel and rental car booking portal, Expedia, reported that room night sales improved by 30 percent and explained that forward bookings are up 9.2 percent.
The MOT is set to rebrand The Bahamas as a destination over the next month, the release points out.
Minister of Tourism and Aviation Dionisio D’Aguilar said the MOT placed more focus on website-related flight, hotel and rental car bookings – a move away from more traditional forms of advertising and promotion.
“I think changing from traditional ways of advertising yielded great results,” he said.
Director General of Tourism Joy Jibrilu said in the release that the MOT will not rest on its laurels, but will continue to “work very hard to get our numbers up”.
“We are still going to work diligently to draw more and more visitors to our beautiful destination, and we expect that 2019 will also be a great year for tourism in the islands of The Bahamas,” she said.