Heineken, UB host responsible consumption forum
Commonwealth Brewery Limited (CBL) and Heineken recently held its first forum on responsible consumption in partnership with the University of The Bahamas (UB). Building on the great momentum of Heineken’s worldwide “When You Drive, Never Drink” campaign, which was launched in 2017, the forum aimed to focus on the issue of drinking and driving. The forum featured a well-rounded group of panelists, including Adrian Wildgoose, Heineken brand manager for CBL; Dwayne Bethell, Royal Bahamas Police Force director of the UB Alumni Association; Phyllis Symonette, UB student and Glen Miller, UB campus police.
“As an industry leader, the Heineken company wants to ensure that beer consumption has a positive role in society and we want to enforce the message that alcohol should be sold and promoted responsibly, and not be consumed by those driving,” said Wildgoose. He also stated that Heineken initiated this strategic partnership with the University of The Bahamas to not only spread awareness on the dangers of drinking and driving in The Bahamas, but to also devise solutions on how to ensure when persons drink, they do not drive.
Statistical data shared by Inspector Dwayne Bethell shows that there was an increase in traffic fatalities from 2017 to 2018. “Traffic accidents are the 13th leading cause of death,” stated Inspector Bethell. “There were 62 traffic fatalities in 2018; that shows a 29 percent increase as compared to 2017. This number includes drivers, passengers and pedestrians, 41 of the 62 occurred in New Providence, 11 happened in Grand Bahama and the remaining 10 were on other Family Islands.”
As a world-renowned brand, Heineken will continue its plight to promote responsible consumption and its campaign, “When You Drive, Never Drink” will remain at the forefront of its major initiatives as a company. Heineken is distributed in The Bahamas by Commonwealth Brewery Ltd.