Tourism has gotten good traction from Chinese visitors, Minister of Tourism and Aviation Dionisio D’Aguilar told Guardian Business.
He said it is unlikely that direct flights from China will be feasible, but he said Chinese visitor numbers have increased.
“I don’t think we will ever get direct flights,” he said.
“We are trying to get people to add The Bahamas as a vacation option. We have greatly facilitated the Chinese to be able to do that.”
D’Aguilar said removing the visa requirement from Chinese visitors has greatly benefitted The Bahamas.
“We are having relatively good traction with the Chinese,” said D’Aguilar.
He added that Chinese visitors are spending on average four days in The Bahamas. He said those visitors are keen on visiting the swimming pigs and places like Harbour Island.
At the same time the Ministry of Tourism is looking at China, it is also looking at putting more advertising assets in Latin America.
According to D’Aguilar, Colombia and Brazil have affluent citizens who are being advertised to and who have access to The Bahamas through Copa Airlines.
He said Mexico will also become a target market for the Ministry of Tourism.
He stressed though that the United States continues to be the primary source market and primary marketing target.
“We must never lose sight of the fact that 75 percent of our foreign visitors come from the United States, so that’s our bread and butter, that’s where we have to spend most of our money and put most of our focus,” said D’Aguilar.
Education: Florida International University, BS in Journalism
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