Baha Mar’s luxury wedding business summit Engage!19, being held at the property this week, could generate around $10 million in business over the next two years.
The mega-resort’s Senior Vice President of Marketing Karin Salinas said the exposure of the resort and The Bahamas to the more than 400 high-caliber vendors, attendees and speakers at the three-day event will catapult Baha Mar’s properties to the top of the island wedding destination market.
“The wedding industry is key for any destination. If we were to compare to Las Vegas, the wedding industry is right in there with the food and beverage revenues. So we’re much smaller but we’re definitely growing towards that,” Salinas said in an interview with Guardian Business yesterday.
“The wedding industry and the celebration industry, I think in today’s busy world people are taking more time to really celebrate those milestone moments. So it’s not just the wedding, it’s the fortieth birthday, the engagement, the family reunions that we all come together to do. It is our hope that this event will generate around $10 million over the next 24 months.”
The wedding industry is a $298 billion industry globally.
Salinas said already in the short time frame since opening, Baha Mar has made a significant impact on the wedding industry.
“We’ve been open for a little more than two years, if you count the Grand Hyatt ribbon cutting as our first phased opening, but fully opened it’s been less than a year because Rosewood opened in July of last year. So, to be a very young brand and we will host over 100 weddings this year, it’s a pretty big accomplishment,” she said.
“Prices vary greatly by season and by property and how many people you’d like. For example, you can do an intimate wedding for ten people for under $5,000 at one of our properties, or you can buy out the whole hotel at one of our properties, which has already happened.”
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