Wednesday, Jul 17, 2019
HomeBusinessAliv previews mobile streaming app; local producers to benefit

Aliv previews mobile streaming app; local producers to benefit

Mobile operator Aliv previewed its Netflix-like app on Monday night, which will stream content created by Bahamian producers. The app will be available on the Apple App Store and the Google Play store in about three weeks.

Aliv’s newest technology breakthrough for The Bahamas is called Glitch TV. During the preview of the new product, teasers for several shows that will be available on the app were displayed.

The teasers showed clips from Shawn Hanna’s model search series “The Next Face” and mashups from the popular sports and pop culture group “10th Year Seniors”.

Aliv Chief Commercial Officer Gravette Brown said this is The Bahamas’ first mobile streaming platform. Brown said it will be the largest unique source for local content in the country.

“This is our way of sharing Bahamian content with the world and giving local creatives an outlet for their talent,” she said. “We have a great group of producers.”

According to Brown, those producers will monetize their content through ads and eventually, as the app matures and grows in popularity, a subscription fee could be introduced.

“It’s pretty much the traditional model with advertising,” she said.

Brown said the idea for Glitch TV was hatched in the spring of 2018 and its development began in earnest that summer. By June, producers from around The Bahamas were invited to come in and pitch their ideas.

She added that Aliv worked hard at finding the right technology for the product and explained that the app will allow for viewer ratings and will show a synopsis of a show, as well as previews of shows. Advertisers will be able to get feedback on the ads they place in shows.

According to Brown, the app was not “an insignificant investment” and will be marketed across the world in order to get Bahamian content to as many viewers as possible.

“We hope that we can be a beacon, that this will help people to create,” she said.

“We think we have a powerful reach and we plan to leverage every bit of that. Everything we develop and [that] Aliv creates has regional and international applications. I’m always thinking globally. Damian (Aliv’s chief executive officer) is always thinking globally. There’s no reason we can’t roll that out across the region.”
 
 
 
 
 

Chester Robards

Senior Business Reporter at The Nassau Guardian
Chester Robards rejoined The Nassau Guardian in November 2017 as a senior business reporter. He has covered myriad topics and events for The Nassau Guardian.
Education: Florida International University, BS in Journalism
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