Bahamian media maven Ianthia Ferguson has gone from blogger to author.
Recently the travel and lifestyle writer published her second book – a fun and easy-to-read manual that she says helps to take freelancers and creatives from waiting on their big break, to making it happen.
“#PitchSayWhat?!: A 5-step Guide to Pitching, Picking and Getting Paid!” explores the sometimes scary world of freelancing in any profession while sharing the formula she used to break through the thick barriers keeping her from working with her favorite publications.
“If you’re a writer, chef, photographer, editor, model, graphic artist, designer, anyone; this colorful, easy-to-read page-turner provides a roadmap for getting your work seen by the people who need to see it,” said Ferguson.
“In five fun chapters, I flesh out the process I took to land me writing gigs with Forbes Travel Guide, ESSENCE.com, XONecole and now Travel Noire; all online magazines and sites I’ve been dreaming of working with.”
As a freelance writer, Ferguson said it’s a part of her daily job to pitch her portfolio to publications and hope and pray that the editor on the receiving end likes her work and responds to her email. Unfortunately, she says, this wasn’t always the case and early in her entrepreneur journey, she either got no’s or zero response on her emails.
“I know first-hand how hard it is being a freelancer and wanting to work with people you admire. I’ve been pitching my writing for so long and everything seemed to be going into this black hole; I couldn’t get a response to save my life. But after I literally dissected my emails, figured out what I was doing wrong, changed up my format and slid in some DM’s, I finally got those same publications who ignored me to hire me on the spot. In the book, I share the actual emails that I sent – the ones that got denied and the ones that got accepted and you can clearly see the difference; you can see the growth. So, in this book, I give all of these gems to my readers.”
The author says “#PitchSayWhat?!” teaches readers how to compile their portfolio, how to get the email addresses they need, how to use social media to network with the right people, how to choose the best pieces of their work to submit in the pitch and how to craft the perfect email.
“Pitching is oftentimes a very intimidating thing to do and a lot of people talk themselves out of it for fear of rejection or they just don’t think they’re good enough. I think this book will help readers to get the confidence they need to get over their fears – especially when they see how I was able to overcome sending some pretty bad pitches, riddled with typos and grammatical errors. There are so many amazing collaborations and partnerships waiting to happen, and with the perfect pitch, creatives of any profession can cash in on them. This book is the first step to making that happen.”
Ferguson recently attended Summit 21 (a blogger and entrepreneur conference) in Atlanta, Georgia, where she got the opportunity to put her book in the hands of some international bloggers, authors and entrepreneurs.
“#PitchSayWhat?!” is available on Amazon as a digital read or you can order a print. She’s selling copies locally, and will soon host an official launch party.
“This is my second book. ‘Create. Post. Push.’ is a free e-book available for download on my website, but this new one is in print. Feel free to contact me via social media and I’ll arrange to get you a copy. I’ll even sign it if you’d like,” said Ferguson.
The two-time author won the 2018 and 2019 Elevation Award for Blogger of the Year and was listed among The Bahamas’ 2017 top 40 under-40 influencers. She can be found on all social media by her handle @iamianthia or on her website Ianthia-smith.com.