Majority of people surveyed want Hallmark Channel back
Following public outrage when Cable Bahamas announced the removal of the Hallmark Channel from its channel offerings, a survey from Bahamian market and opinion research firm Public Domain revealed that the majority of participants strongly feel the channel should be offered again.
In total, 52 percent of the respondents believed it was “important” that the channel be brought back.
The survey revealed that of the listed age groups, those over 55 years old seemed to miss the channel the most, with 62 percent voting for the channel to return to Cable Bahamas. By contrast, 53 percent of respondents between the ages of 18 and 34 said the issue is not important to them.
During an exercise that took place over two weeks ago and saw several channels cut from the cable company’s offerings, the Hallmark Channel was replaced with Ion Life. Cable Bahamas said the switch up was due to licensing issues, but Hallmark disputed that in a post on Facebook.
“Cable providers decide if they want to include channels in their packages,” it said.
“We are sad to hear that our Bahamas fans will struggle to receive our channel, our best advice is to complain to the provider as they listen more to their customers than they do to channels.”
However, Cable Bahamas Media Vice President David Burrows yesterday maintained that the removal of the popular channel was due to licensing restrictions, and said the company is currently in negotiations to be able to get Hallmark content independently.
“I’m sure that whoever it was at Hallmark did not really know the issue. That’s probably their answer for anyone in the U.S. that would drop a channel,” he said.
“…But we are actually still negotiating with Hallmark to try and get the content independently of the channel.”
Burrows added, “We are trying to make offers for the content, but we have not yet secured a deal. Hallmark would probably have the rights for the content that they actually make themselves, but they probably do not have rights for other content that is on their channel. So, many times those channels operate with their own purchased content and their own produced content and the rights issues would be different.”
Education: Virginia in Charlottesville, BA in Foreign Affairs and Spanish