When Antonio Hall left his career in architecture in 2016 to “try his hand” at farming, he was given the nickname the “crazy farmer”. Still, hard work, determination, and a passion for the soil enabled his business Green Leaf Farms (GLF), to sprout from an idea into a thriving enterprise.
GLF cultivates herbs, edible flowers, and microgreens. Hall’s primary customers are private chefs, yacht provisioners, restaurants, and hotels in New Providence and the Family Islands, including Atlantis, The Island House, and The Abaco Club on Winding Bay.
The boutique farm also offers edible landscape design services. Hall’s background in architecture uniquely equips him to design private garden layouts that enable people to grow fruits and vegetables in their backyards.
“A lot of people still can’t process the fact that I left architecture to pursue agriculture, but it isn’t for them to understand, said Hall. “I’m very good at architecture, and I love it, but my passion has always been the soil. It’s my calling, and that’s why I decided to take a leap of faith and pursue it.”
He said his career switch was probably the scariest decision of his life.
“When I first left architecture, I only had a few clients, but business is good now. I’m making waves in the industry, and I’m working on some solid partnerships to transform agriculture in the country slowly and steadily.”
According to Hall, the average farm in The Bahamas takes up about 2.5 acres which equates to more than 100,000 square feet, however GLF is situated on a parcel of land just 6,600 square feet. Because of this, Hall strategically chose to specialize in culinary herbs.
“The work that I do is a combination of old school and modern farming, and it’s a style of agriculture that allows one to be profitable on small parcels of land. Everything I do is soil-based, so it’s not hydroponic or aquaponic.”
After researching ways to grow his business, Hall learned about Access Accelerator. He signed up because the program helped young entrepreneurs “get a stronger foothold in growing their businesses.”
He describes the Access Accelerator classes as “seamless, informative, and straight to the point.” He also noted that the knowledge and experience he gained from the various courses enabled him to “push his business forward to be more profitable.”
“At the end of the program, I received $90,000 worth of funding from the Access Accelerator. The money allowed me to plan, construct and build a post-harvest building on my site. That building makes it possible for me to wash and process everything I grow on the farm, so I no longer have to fight to get my produce inside a retail store. Now, I am the food store, and I can go from the field straight to my cooler, and then from my cooler, straight to the client. Access Accelerator allowed me to cut out that middle man.”
While Access Accelerator helped Hall expand his business operations, the farming industry’s unpredictability posed another set of challenges for the young farmer.
“We sell a lot of our produce to the hotel and yachting industries, which means we’re still tied to tourism. That can be frustrating at times because the sector has a lot of ebbs and flows, so when the industry is down, we’re down.”
Even when the tourism industry is booming, he said there are times when a change in chef affects a client’s regular order.
“It’s not stable when you’re dealing with these industries because, in a split second, they can change their mind as to what they want to purchase. Overcoming this challenge is still a work in progress, but there are some things that I’m actively working on to circumvent this issue.”
Looking forward, Hall said he wants GLF to expand operations and add more farmland. He would also like to remove himself from the farm’s day-to-day operation and have Bahamian experts take GLF to the next level.
“My ultimate goal is to become a household name in the country. And I would not have been able to make my current progress without the help of Access Accelerator. The building I constructed cost close to $70,000 to erect. Because of the products that I’m growing, it would have been difficult for me to make that amount of money and be okay with investing it in one structure without the help of Access Accelerator. It may not have been impossible to do, but I definitely wouldn’t have been able to do it in a short space of time. Access Accelerator gave me a big jump start.”