Business

Bahamas in good position to benefit from investment, multicultural segment

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he Ministry of Tourism & Aviation recently participated in the 24th Annual International African American Hotel Ownership & Investment Summit & Trade Show (NABHOOD).

The primary goal of the summit is to increase the numbers of African Americans and other minorities managing, operating and owning hotels; develop executive-level jobs for minorities; and boost vendor opportunities, thereby creating wealth within the minority community.

Deputy Director General of the Ministry of Tourism & Aviation Ellison “Tommy” Thompson participated in an investment virtual panel, along with other key leaders from the Caribbean and top hotel brands. He assured the 200-plus attendees that The Bahamas is still a prime destination for tourism and investment, evidenced by several developments in the pipeline. He also expressed that the region will emerge from this pandemic storm with a better Caribbean tourism investment climate by way of a number of business, technological and social innovations.

Once NABHOOD came to a close, the Seventh Annual International Multicultural & Heritage Tourism Summit & Trade Show commenced under the same umbrella. The summit was designed to educate attendees on how to gain a share in the $90 billion-plus multicultural and heritage tourism market, share minority travel trends and learn how to market the fastest growing segment in the industry, which is multicultural and heritage tourism. It included workshops and panels.

Dornell Watson-Dean, senior business development manager, group sales, North America, Ministry of Tourism and Aviation, expressed how crucial it is for the US market to see The Bahamas’ presence at such events, as it builds faith in the brand.

“This market is very important to our tourism industry because we have a shared affinity for heritage and culture. African Americans primarily travel in groups for reunions, fraternal, religious and civic events, conferences and meetings,” Watson-Dean said. She added that The Bahamas, with its close proximity to the US, wide array of tourism offerings and rich culture, is an ideal destination for African American travelers.

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