Business

BIG3 event could generate big bump in bookings for Atlantis

Atlantis expects a ramp up in business at the end of August and in early September when it hosts the BIG3’s playoff games, consolation game and championship game, the resort revealed yesterday in a statement sent to Guardian Business.

BIG3 announced last week that it would hold its final games at Atlantis. Those games will be aired live on CBS and streamed on Paramount+.

“It is exciting to look forward to a major sporting event taking place at Atlantis and in The Bahamas,” the resort noted in its statement. 

“We anticipate fans and followers to travel to the destination to participate in watching the games and the other events and entertainment planned for this week.”

According to Atlantis, spectators will be allowed to view the games – known as FIREBALL3 – live and capacity will depend on health and safety protocols.

Tickets for the BIG3 games will be available online in the next few weeks, the statement noted. 

BIG3 Commissioner Clyde Drexler said in a press statement put out by the organization last week that moving the game to The Bahamas will make the competition that much more fierce.

“Atlantis is the perfect backdrop for the 2021 playoffs for both players and fans, a slew of games that are sure to be an electrifying culmination of fast-paced, action-packed FIREBALL3,” said Drexler.

President and Managing Director of Atlantis Paradise Island Audrey Oswell said in the statement that 

Atlantis is thrilled to be hosting an event like FIREBALL3.

“The BIG3 is known for bringing top-of-the-line talent and entertainment to every venue and it’s an honor to welcome them to the world’s most remarkable resort come August,” said Oswell. “The Bahamas is ready to bring the fire.”

 Atlantis is known for hosting the NCAA Battle 4 Atlantis basketball events and now BIG3 will join the ranks at the venue.

 Atlantis said in its statement that group business volumes are increasing month over month, as travel begins to normalize amidst more and more COVID-19 vaccine uptake.

“Groups are looking to get back to face-to-face meetings, reward their top producers with an incentive trip and attend special events like a special sporting event,” Atlantis noted in its statement.

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Chester Robards

Chester Robards rejoined The Nassau Guardian in November 2017 as a senior business reporter. He has covered myriad topics and events for The Nassau Guardian. Education: Florida International University, BS in Journalism

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