Business

Businesses capitalize on general election, see sales spike

Local businesses didn’t skip on the opportunity to capitalize on yesterday’s general election with many of them offering specials and giveaways to voters donning an inked thumb.

But two restaurateurs found creative ways to market their meals to voters and as a result, raked in impressive sales.

Chef Emmanuel Gibson, who owns Manuelo’s Restaurant, said his special, which featured meals for each political party, including shrimp and crab cakes for the Progressive Liberal Party (PLP), spicy meatballs for the Free National Movement (FNM), pesto fettuccine for the Democratic National Alliance (DNA), and blackened snapper for the Coalition of Independents (COI) resulted in a significant return on investment.

“I think Bahamians are very politically charged and I think from a marketing standpoint, it met all of the objectives that I set out toward in terms of the numbers and the returns on the promotions and like I said, Bahamians are really politically charged, so I just jumped on it and it was successful,” he told Guardian Business yesterday.

“I think I sold 800 or so specials and the return on that from a dollar figure would have been way over $15,000. So, from that angle, it was good. Also, as a chef, this is what we do, we create different things with food using different seasons, different themes and coming up with menus, so this is what a chef would normally do and it was a success.

“Some people came in and they bought all across the menu, they didn’t stick to one category, they bought what they like and the PLP was the top seller.”

Corey Small, who owns Da Bush Cook, said while business was moderate throughout the day as voters were at work and polling stations, orders picked up as Bahamians settled into the evening for the fanfare that typically surrounds the reading of election results.

“It went pretty well, the public reacted to it pretty well. Of course, we are known for our leading social media trends. We did the election trail, Da Torch Burger, Da Golden Crab Burger, Da Green Machine, Da Dipped Finger Burger and Da Independent Burger. We actually used a radio personality to assist with promotions and did a live feed with him as well and it’s been doing pretty well,” he said.

Other businesses offered free donuts, ice cream cones, conch fritters and coffee with proof of voting.

Both business owners said Bahamian consumers love to support localized trends and they take every opportunity to capitalize on that for their businesses.

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Paige McCartney

Paige joined The Nassau Guardian in 2010 as a television news reporter and anchor. She has covered countless political and social events that have impacted the lives of Bahamians and changed the trajectory of The Bahamas. Paige started working as a business reporter in August 2016. Education: Palm Beach Atlantic University in 2006 with a BA in Radio and Television News

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