A local entrepreneur is hoping to provide an arsenal of knowledge to small businesses on how they can thrive in a COVID-19 world.
Scharard Lightbourne, known best as a portrait photographer, said being unable to physically work during the emergency lockdown orders, which prevented businesses deemed non-essential from operating, led to him
producing and hosting a series of webinars coaching other small business owners and creatives on expanding their brands.
“I started doing online webinars because I realized people kept asking me to sort of mentor them or assist them with how to better brand their businesses, how to make money, how to make money during times like what we’re living in now,” he told Guardian Business yesterday.
“So, I’ve been doing a whole series of webinars, some free, some not, but the last webinar I did was called ‘Hustle and Flow’. Basically the premise of the education was to teach people how to turn a passion into a paycheck.
“Because you know everybody is home, everybody is looking for something new to do, there are so many new changes happening and new ideas coming about and a lot of people who have talent are not really using their talent to make money. So, I did a webinar teaching people how to create a system for their business that will allow them to book clients and continuously book clients.”
Because of the popularity of that webinar, having garnered 200 attendees, local digital payment provider Kanoo partnered with Lightbourne.
“There are a lot of people who run their own businesses in the country and might not necessarily understand the right way to create a machine for a business so that when they get work, what happens from an inquiry right down to the product or service itself or the execution of whatever the business is about,” the businessman said.
“And then obviously in 2020 how to make your business go cashless, where you don’t have to physically hand cash to people anymore or a check, or go to the bank and wait in a line. That’s a huge part of running an essential business in this day and age. So, that’s where Kanoo is jumping on board to kind of help people understand there is a platform that allows Bahamians to run their businesses, transfer money, pay bills and use their phones to pay for things at the food store and other vendors and it works.”
The “Hustle and Flow” webinar is being offered for free on June 19. Registration can be found on Lightbourne’s business webpage at https://www.scharadlphoto.com/learn