The cruise industry has bolstered its commitment to The Bahamas through several multimillion-dollar projects across six islands that will further improve the country’s cruise product. The Florida Caribbean Cruise Association’s (FCCA) noted in a press statement that it has leveraged “its resources throughout the industry to help the destination and its people in any way possible”.
According to the FCCA, its media saturation for The Bahamas included “490 media placements and promoted content with 13,873 clicks; 17,987 engagements and 150,527 video views with 59,357 minutes viewed, on track for more than 200,000 views by the end of October on social media alone; and other planned initiatives including a cover story in Travel & Cruise, the official magazine of the cruise industry, and sponsored e-mail content in partnership with the Cruise Lines International Association (CLIA)”.
The FCCA also joined in the efforts to assist Grand Bahama and the Abacos after Dorian destroyed homes, lives, businesses and infrastructure on those islands.
The FCCA said in its statement that it is providing ways Bahamians can “further capitalize on the cruise industry’s economic potential”.
“Many of those opportunities and discussions will be engaged at the upcoming FCCA Cruise Conference and Trade Show, the largest and only official cruise conference and trade show in the Caribbean,” the statement noted.
“With more than 150 high-level executives, including a record number of chairmen and above, from FCCA member lines on hand for the series of meetings, workshops and networking opportunities from Oct. 21-25, the #BahamasStrong delegation will have the chance to work directly with the cruise industry, and FCCA has coordinated specialized meetings and events for the delegation.”
Carnival recently signed a deal to build its new port on Grand Bahama and redevelop its private island; Royal Caribbean Cruise Lines and ITM are continuing negotiations to redevelop Grand Bahama’s cruise port and the Grand Lucayan resort, while operating its newly redeveloped private island, Coco Cay; Nassau Cruise Port is preparing to redevelop the Port of Nassau; Disney is continuing its move to operate a new cruise port in South Eleuthera; and MSC is preparing to open its private island next month.
“While the world mourns the destruction of Abaco and Grand Bahama and seeks ways to help the destinations build back better, the cruise industry continues to prove its commitment,” the FCCA statement noted.