Esso officially introduced a proprietary fuel additive last week that the company claims will add fuel economy to vehicles, or as Sol Petroleum Regional Manager for The Bahamas, Bermuda, Cayman Islands and Jamaica Keith Glinton put it: “More miles, more smiles.”
Glinton told Guardian Business last Thursday that Esso has introduced to the world Esso Synergy, which he called the highest quality fuel additive on the market today. It is a proprietary formula for Exxon Mobil, distributor of Esso. Sol Petroleum is the exclusive distributor for Esso fuels in The Bahamas.
Sol has been working over the past few weeks to outfit Esso stations across the country with new branding, that ensures people that what they are receiving at the pump is the Synergy fuel.
“That insignia confirms that that station has Synergy fuel, our proprietary additive,” Glinton said.
He explained that the same branding can be seen at Esso stations throughout the United States, Canada, Latin America, Europe and Asia.
“They have incredibly stringent testing standards,” said Glinton. “If you make any claims in those jurisdictions that are not substantiated, there are incredible consequences.”
He said the Synergy fuel has seven key ingredients and explained that Exxon Mobil has tried to relay the idea of what those ingredients do for vehicles in its advertising.
“It will give strong performance and it will give more miles, which will result in more smiles,” he said.
“Everyone can trust that where that branding is, they’re getting the highest quality fuel that Exxon Mobil has. The key difference here is it’s a proprietary additive that separates it from others.”
He added that the price point of the fuel has not changed. He also explained that Bahamians do not have to worry that the recent increased tensions in the Middle East will cause a serious spike in gas prices.
“There will be no impact on us that doesn’t impact the rest of the world, but the market has corrected from the overreaction,” said Glinton.
“The pricing is not looking like it will be significantly different.”
Glinton said that in the immediate aftermath of Hurricane Dorian, Esso provided free fuel to many Abaco operations, while one of its customers service stations, though badly damaged, did not stop operating, so that the people of Abaco could have the fuel they needed.
“We were glad to be there from the beginning, supporting first responders,” he said.
“We will be part of the restoration of Abaco. We have been here 100 years and we intend to be here forever.”