Whatever it is, however you tell your story, FRYME (pronounced frame) Studios allows you to create more. At FRYME, creatives can produce, record, film, design, edit and photograph images.
Emmanuel Petit-Homme, founder/CEO who is also a visual storyteller and cinematographer; Scharad Lightbourne, founder/COO who is also the creative director and a portrait photographer and Kendanique Williams, CFO and sustainability director, along with a number of silent partners have collaborated to bring FRYME to the market, which is designed like no other space on the island.
“At our core, we are a facility for film and photography boasting the country’s largest infinity or cyclorama (cyc) wall (a curtain or wall background stretched tight in an arc, to create the illusion of a sky), an amenity most studios around the world hold,” says Lightbourne. “However, the minute you walk into our doors, you feel inspired to create anything. The atmosphere, vibe, smell, feeling and our open floor layout lend to many of our client’s remarks of it feeling like a loft in New York, Miami, Los Angeles or Toronto. Our studio is also an intelligent office, so we control most utilities, sound and electronics with our voice. Even connecting to the Wi-Fi is state of the art. We conceptualized the design and layout of the entire space from top to bottom, and we are still making changes to ensure our clients have the most fantastic experience.”
Their belief – the space you need to tell your story can make all the difference.
FRYME caters to small business and events – pop up shops, workshops, book signings, exhibits, virtual events, fashion shows, dinner events and weddings.
Whatever it is, the way you design, style and produce your event, Lightbourne says FRYME can make all the difference,
FRYME is set up in a warehouse space of approximately 1,800 square feet located at 1 Airport Industrial Park, Windsor Field Road.
“We wanted a place that was in a good location with ample free parking, close to the airport and with minor restrictions on what we could do regarding the interior design. We looked at multiple spaces prior, but we were sold on the spot once we saw the unit.”
FRYME officially opened its doors on October 3.
Lightbourne, a lifestyle photographer with a passion for capturing the natural esthetics of subject and whose work has appeared in numerous fashion and lifestyle publications, advertising campaigns at home and abroad says he has always wanted his “own” space – somewhere that he could freely create and grow his craft. During the lockdowns of 2020, he says he started to think about finding an area that could facilitate his idea.
“I’ve used and taken up spaces before, but none were my own. My wife suggested I look to Emmanuel, as we had worked together many times before. It turned out that he was in the market for a space as well, and that’s how we started the search – only possessing an idea, but we needed the capital. We pitched the idea to Kendanique, and she signed up on the spot.”
Theoretically, it was an idea that was about 5 years in the making, Lightbourne says once they planted the seeds, it took a six-months to their doors opening.
He is excited about the space.
“I have always loved studio shoots. I’m a lighting student, so naturally controlling this in a creative environment was always the benefit of having my own studio. Emmanuel, a trained filmmaker and cinematographer, expressed similar interests. We’ve both shot indoors and outdoors but having your own studio adds a bit more [impact] to your brand as a photographer and filmmaker.”
Lightbourne says FRYME is an extension of he and his partners.
“We all knew our strengths coming in, and they both trusted my vision for the studio’s design and layout.”
He said it was amazing for him to have creative control over the project.
“Many of my clients have walked through the doors and said that it is undoubtedly an extension of my brand, but moreover, any client that enters the studio loves the esthetics.”
Booking time and space at FRYME is about the experience.
“Even in my own business, it’s about the experience. Clients pay for this, and it is more than a ‘run-and-gun’ or ‘point-and-shoot’ business. We all believed that the client should walk in feeling amazed from logging on to the website frymestudios.com to booking, to walking into the physical space and leaving feeling invigorated, inspired, and impressed with their entire experience. We came up with a brand strategy that enforces how we speak, treat and interact with clients to leave them with a positive experience in the end. We want to be attractive enough to bring local and international clients. Professional enough to work with amateurs or seasoned creatives and inspiring sufficient to get them back.”
And there is always a price for quality. Lightbourne says the quality of their product, the studio itself and its layout is the result of many man hours, financial commitments and thoughtful design and that clients can expect to pay for that. He says their rates will attract a wide range of creative professionals.