The Cove Atlantis and Absolut ELYX delivered style, sophistication, and luxury during their the takeover weekend, which culminated the resorts’ exclusive “Summer Solstice”, a series of Labour Day weekend events in collaboration with Pernod Ricard’s premium spirits brand.
Over the three-day weekend, The Cove guests, who were already ensconced in a sensorial retreat that is luxury redefined, found themselves further transported into the fabulous, ultra-luxe world of ELYX – greeted with Absolut ELYX specialty Moscow Mule cocktails designed in-house by The Cove’s mixology team on Thursday, followed by a pop-up speakeasy “The ELYXer” inside the Sea Glass Lounge on Friday evening before wrapping up with Saturday’s day-long event “The Garden of ELYX” at The Cove Pool.
The ELYXer was definitely not a speakeasy of yesteryear, which were clandestine entertainment venues where jazz and booze flourished; albeit glamorous affairs and to which to gain entrance, patrons had to produce a secret password, a special card, a secret handshake, or a special code which once verified, patrons were led inside to the speakeasy location. They were often hidden in a basement or behind a false door.
There was certainly nothing clandestine at all about The ELYXer at Sea Glass. A candlelit walkway created the perfect ambiance to entice guests into the speakeasy where they were met by the resort’s “Goddess of ELYX” hostess, painted head to toe in gold, reminiscent of Absolut ELYX’S ultra-luxe copper bottle design and who welcomed patrons.The ELYXer featured swanky copper décor, endless candles, and a floral hedge wall.
Guests mingled while enjoying the luxurious life, sipping on specialty cocktails – Luxury Mule (ELYX Vodka, fresh lime, ginger beer and spritz of Perrier-Jouët); Spritz (ELYX Vodka, aperol, lemon, club soda and Perrier-Jouët); and Paradise (ELYX Vodka, Paradise Rum, Licor 43, Luxardo maraschino, passion fruit purée, pineapple, fresh lime and Peychauds Bitters); indulged in light bites, and enjoyed handcrafted cigars by Graycliff. DJ AI kept patrons on their feet all night with his song selections.
The ELYXer proved to be a magical experience, and the perfect potion or cure-all as summer comes to a close.
The amazing experience continued into Saturday, with The Cove Pool transformed into a beautiful poolside garden “The Garden of ELYX” featuring Absolut ELYX branded cabanas and specialty Absolut ELYX cocktails.
Patrons strolled through a breathtakingly stunning floral hedge wall and walkway to access The Cove Pool and garden to discover a pop-up boutique featuring luxury brands Saint Laurent, Emilio Pucci, Carlo Milano and Etro; and culinary creations of Sip Sip by Chef Julie Lightbourn.
A Theodore Elyett fashion show featured the designer’s resort collection donned by Bahamian models who strutted the runway pool deck, with DJ J. Mac on the turntable. Body accessorizing was also the order of the day with beautiful body art of terra tattoos by Hennergy.
The Cove and Absolut ELYX was The Cove’s third in the three-activation “Summer Solstice” event; the first two activations featured brands Perrier-Jouët and Luc Belaire sparkling wine and Bumbu Rum.
Michael MacDonnell, Atlantis vice president of food and beverage, said collaborating with Pernod Ricard and Absolut ELYX was impactful for the resorts’ guests who seek experiences that go beyond the ordinary.
“Our goal was to create an experience and an ambiance that had never really been done here at The Cove Pool and Sip Sip before – and the goal was to create an elevated experience … a luxury experience that every guest felt included, could enjoy, bask in and be a part of, and I believe we’ve hit the nail on the head,” said MacDonnell.
Victoria Esposito, Pernod Ricard’s brand manager, said after the smashing success of the Memorial Day weekend activation with the champagne brand Perrier-Jouët, she was excited to help bring the Absolut ELYX experience to The Cove for the recent United States Labor Day holiday weekend.
“Our brands are the perfect match. We’re both dedicated to delivering elevated consumer experiences and have global luxury appeal,” said Esposito.
The Cove’s first “Summer Solstice” comprised three events. Next year, MacDonnell said they are looking to do a five series “Summer Solstice”.
“Now that we have a blueprint of what’s successful, we’re going to just continue to elaborate on that next year, and continue to just push the envelope of what’s possible and for our guests to really enjoy. We’re happy with all the activations that we’ve done and next year it’s just going to continue to get better and better,” he said. “We continue to seek to be different. We want to continue to be progressive in everything we do. We are leaders in the Caribbean and we want to continue to think outside the box and how do we create those experiences that guests say ‘I have to go back to those next events.’”
Carlton Russell, vice president, resort operations at The Cove and Reef and Reef Residences, said the “Summer Solstice” and the Absolut ELYX Labour Day weekend differentiated the resort from its competitors as they sought to give their clientele a “different flavor” each time they visit.
“We’re looking at more innovative and creative ways of doing things to offer our guests. We’re not only competing in The Bahamas, but globally,” said Russell.
The result he said has been customers who are now planning to visit during the specialty weekends.
Kapil Sharma, The Cove’s general manager, said The Cove will continue to bring premier events and pop-up experiences for its guests.
“We are always pleased to offer our guests the best of experiences here at The Cove,” said Sharma. “I see these events like a welcome back in a way, after such a rough time in our world. We are always looking for unique ways for our guests to experience The Bahamas that are still culturally relevant but also bring exciting opportunities to connect with brands that our guests know and love.”