Business

Tourism: Strategic partnership leads to 9% jump in group bookings

The Ministry of Tourism and Aviation (MOTA) has seen a nine percent increase in its group bookings after just a year in a strategic partnership with Cvent, a leading meeting, events and hospitality management technology company.

The MOTA in a press release yesterday stated it has hit a home run with Cvent, explaining that meeting planner contacts have grown by 32 percent in the year following the partnership. It also explained that the nine percent increase translates into room night generation of 678,310.

MOTA officials are preparing for significant growth in the meetings, incentives, conferences and events (MICE) market next year. “The Bahamas has also made Cvent’s annual list of top destinations for meetings and events – showcasing the destination to thousands of its subscribers,” according to the release.

Director General of Tourism Joy Jibrilu said in the release that the MOTA has been “blown away” by the number of groups coming to The Bahamas.

“But we cannot and will not rest on our laurels,” she said. “We will continue to push the message that we are the premier destination for meetings and events.”

Cvent plans to expand its Bahamas business through a digital marketing campaign in 2019/2020.

“Cvent provides destinations and hoteliers with an integrated platform, enabling clients to increase group business demand through targeted advertising and improve conversion through proprietary demand management and business intelligence solutions,” the release points out.

“Cvent solutions optimize the entire event management value chain and have enabled clients around the world to manage hundreds of thousands of meetings and events.”

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Chester Robards

Chester Robards rejoined The Nassau Guardian in November 2017 as a senior business reporter. He has covered myriad topics and events for The Nassau Guardian. Education: Florida International University, BS in Journalism

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